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EXPLORE
THE UNEXPECTED



The Day the Mountain Didn’t Care That I Was Ready
Preparation signals confidence. Adaptability proves it. At the starting line of my first trail race, everyone looked ready. Hydration vests adjusted perfectly, poles in hand, high-performance shoes everywhere. For a moment, it almost seemed as if readiness could be assembled bought, organized, and worn. I understood the illusion because, in many ways, I had participated in it. Signing up for a 30K trail race felt like the natural next step after finishing the Mexico City Mar

Gerardo Marcos
15 hours ago4 min read


Just Because You Can, Doesn’t Mean You Should
Before Black Friday, I found myself doing what I always do when I’m about to buy cycling gear: overthinking. Cycling isn’t just a hobby for me. It’s the thing that structures my week. I train three times during the week (around two hours per session), and then add 4 more hours over the weekend. Do the math. That’s a serious portion of my life spent sitting on a bike. At that point, gear stops being an accessory and becomes infrastructure. Comfort matters. Breathability matter

Gerardo Marcos
Jan 84 min read


Why a Simple Coffee Taught Me More About Empathy Than Any Brand Campaign
For about two weeks, I wasn’t myself.I wasn’t sleeping well. I had changed habits, replaced routines, convinced myself that discipline mattered more than rest. The result was predictable: I was tired, irritable, and emotionally unavailable before 8 a.m. That’s saying a lot, because coffee usually fixes everything for me. Or at least, it’s supposed to. On bad days, my ritual is simple. I go for coffee, grab a book, sit somewhere familiar, and let the world slow down for a bit.

Gerardo Marcos
Dec 15, 20253 min read
Sweat, Soap, and Customer Delight: A Sunday Plot Twist
Sundays usually follow a predictable rhythm: a long run at dawn, coffee, brunch, and then lunch with my family , where, without fail, someone complains about terrible service. And nine times out of ten, that someone is me. I’ve earned the reputation. If there’s a missing detail, a forgotten order, a waiter with selective hearing , I’ll catch it. My family doesn’t even ask anymore; they just glance at me and say, “Alright, Gerardo… ¿ qué te hicieron ahora ?” But last Sunday th

Gerardo Marcos
Nov 25, 20254 min read

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