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The Day the Mountain Didn’t Care That I Was Ready

The Day the Mountain Didn’t Care That I Was Ready

The Day the Mountain Didn’t Care That I Was Ready

Gerardo Marcos

Feb 24 min read

Just Because You Can, Doesn’t Mean You Should

Just Because You Can, Doesn’t Mean You Should

Just Because You Can, Doesn’t Mean You Should

Gerardo Marcos

Jan 84 min read

Why a Simple Coffee Taught Me More About Empathy Than Any Brand Campaign

Gerardo Marcos

Dec 15, 20253 min read

Sweat, Soap, and Customer Delight: A Sunday Plot Twist

Gerardo Marcos

Nov 25, 20254 min read

It Only Takes One Good Experience to Ruin Your Pride (and Your Wallet)

It Only Takes One Good Experience to Ruin Your Pride (and Your Wallet)

It Only Takes One Good Experience to Ruin Your Pride (and Your Wallet)

Gerardo Marcos

Oct 21, 20252 min read

After the Finish Line: Purpose, Recovery, and What Brands Can Learn

After the Finish Line: Purpose, Recovery, and What Brands Can Learn

After the Finish Line: Purpose, Recovery, and What Brands Can Learn

Gerardo Marcos

Sep 21, 20253 min read

Why I’ll Wear My Garmin Epix Pro 2 Even at My Wedding

Why I’ll Wear My Garmin Epix Pro 2 Even at My Wedding

Why I’ll Wear My Garmin Epix Pro 2 Even at My Wedding

Gerardo Marcos

Sep 15, 20252 min read

The Thermos Your Dad Took Fishing Is Now on Instagram

The Thermos Your Dad Took Fishing Is Now on Instagram

The Thermos Your Dad Took Fishing Is Now on Instagram

Gerardo Marcos

Sep 7, 20252 min read

“Adidas Paid for the Stage. Nike Owned the Moment.”

“Adidas Paid for the Stage. Nike Owned the Moment.”

“Adidas Paid for the Stage. Nike Owned the Moment.”

Gerardo Marcos

Aug 27, 20252 min read

“How Lululemon Went From a Logo I Googled to My Go-To Brand”

Gerardo Marcos

Aug 11, 20253 min read

I Know There Are Other Brands… I Still Choose This One.

I Know There Are Other Brands… I Still Choose This One.

I Know There Are Other Brands… I Still Choose This One.

Gerardo Marcos

Aug 1, 20253 min read

Sold Out at 5AM: How Maap x Hoka Made Me Want What I Couldn't Have

Sold Out at 5AM: How Maap x Hoka Made Me Want What I Couldn't Have

Sold Out at 5AM: How Maap x Hoka Made Me Want What I Couldn't Have

Gerardo Marcos

Jul 21, 20253 min read

From Performance to Lifestyle: How On Became a Must-Have

From Performance to Lifestyle: How On Became a Must-Have

From Performance to Lifestyle: How On Became a Must-Have

Gerardo Marcos

Jun 2, 20254 min read

"From Niche to Cult: How Hermanos Koumori is Building a Community That Runs with Style"

"From Niche to Cult: How Hermanos Koumori is Building a Community That Runs with Style"

"From Niche to Cult: How Hermanos Koumori is Building a Community That Runs with Style"

Gerardo Marcos

May 23, 20253 min read

"New Balance: From the Track to the Streets—How the Brand is Winning Over the Urban Running Community"

Gerardo Marcos

Apr 23, 20253 min read

"Bandit Running: The Underground Brand Redefining Performance with Cool"

Gerardo Marcos

Apr 22, 20252 min read

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